This begins 7 years ago, when a new timidly invades the western media. On April 24, 2013, the Rana Plaza manufacturing complex on the outskirts of Dhaka, Bangladesh, creaked under the feet of its thousands of crowded occupants. In awe, they were forced to return to the machines. The next day, the factory collapsed with them inside: the result was 1,134 bodies and more than 2,000 wounded.
This was the reason why we undertook a trip to Asia, with the aim of filming a documentary that uncovered the hidden reality of the industry responsible for the greatest environmental devastation and social injustices, no less than the second most polluting industry in the world, the fashion industry.
What we saw on this trip cannot be explained in words. For a moment we were complicit in a scene where we were holding a camera of more than 1000 euros, a computer and all the photographic equipment on our backs, focusing on a 16-year-old boy who worked in horrible working conditions. He worked more than 8 hours and paid less than 2 euros a day. It was there that we realized that at Bask we were not providing a solution to this problem. The boy's name is Jewel and he had been working for more than 2 years. He had only received an education from 6 to 9 years old and he was not admitted to school because he was "older".
Throughout the trip, this was one of the stories that impacted us the most. Tears of sadness, of helplessness, of seeing the problem, but not the solution, jumped out of us. But sometimes, we overlook the great role we play in this system, we overlook, that many small people in small places doing small things can change the world and we want to be some of those little people who can be part of the change of this reality that is behind what we wear.
Until then we thought that the most ethical and sustainable way to produce our garments was based on local clothing. On this trip we realized that there are many people who do not have the opportunity to work in a decent way and that not everything that is produced in India and Bangladesh has to do with the devastating consequences of the fashion industry. Our challenge is clear: change the social reality found in these countries and help transform communities using fashion as an engine.
AFTER WITNESSING THIS SITUATION WE COULD NOT KEEP THE ARMS CROSSED.
This project is mainly aimed at those people in social exclusion who work in workshops that do not provide security, nor conditions, nor wages are worthy to be able to live a full life out of the extreme poverty suffered by a large part of people in Bangladesh. .
This project is also aimed at all people who want to be part of a social transformation in the fashion world, those people who want to have the opportunity to wear more than just a garment. Each garment that is made in this workshop will mean a dignified life for the person behind our Proudly Made in Bangladesh label.